November 2024 — Academic project

November 2024, Academic project

This project included

This project included

Branding

Branding

Visual identity

Visual identity

Naming

Naming

Logo Design

Logo Design

Icon Design

Icon Design

Graphic Design

Graphic Design

Tools used

Tools used

Figma

Figma

Illustrator

Illustrator

Photoshop

Photoshop

Context

Context

This academic project was developed for the course AUT2520 – Materials and Production Processes II, in the Design program at USP. The exercise, focused on Product Design, involved creating a lamp using polymers. Additionally, it included the development of a visual identity and an assembly manual for the lamp, tasks for which I was responsible within a group of four members.

This academic project was developed for the course AUT2520 – Materials and Production Processes II, in the Design program at USP. The exercise, focused on Product Design, involved creating a lamp using polymers. Additionally, it included the development of a visual identity and an assembly manual for the lamp, tasks for which I was responsible within a group of four members.

Brand

Brand

Mood Up is a company specializing in lighting solutions aimed at creating unique interiors. Its focus is on the decorative lighting market for contemporary spaces, with an emphasis on commercial and public environments.

The brand's desired personality is:

  • Creative – Values innovation and loves exploring new design concepts.
  • Refined – Strives for a polished and thoughtfully crafted style.
  • Confident – Exudes confidence in its work and the value of its products.
  • Pragmatic – Skillfully balances aesthetics and functionality without compromising practicality.
Mood Up is a company specializing in lighting solutions aimed at creating unique interiors. Its focus is on the decorative lighting market for contemporary spaces, with an emphasis on commercial and public environments.

The brand's desired personality is:

  • Creative – Values innovation and loves exploring new design concepts.
  • Refined – Strives for a polished and thoughtfully crafted style.
  • Confident – Exudes confidence in its work and the value of its products.
  • Pragmatic – Skillfully balances aesthetics and functionality without compromising practicality.

Mood Up is a company specializing in lighting solutions aimed at creating unique interiors. Its focus is on the decorative lighting market for contemporary spaces, with an emphasis on commercial and public environments.


The brand's desired personality is:

  • Creative – Values innovation and loves exploring new design concepts.
  • Refined – Strives for a polished and thoughtfully crafted style.
  • Confident – Exudes confidence in its work and the value of its products.
  • Pragmatic – Skillfully balances aesthetics and functionality without compromising practicality.

Target audience

Target audience

The brand caters to modern individuals, adults aged 30 to 40, with middle to high income, who are purchasing properties, starting businesses, or redecorating spaces. This audience values design, functionality, and pieces that express authenticity and style for their spaces.


More than decorative objects, they seek high-quality, practical, and customizable lighting that integrates seamlessly with the environment and lifestyle of the space. They prioritize comfort, sustainability, and a balance between beauty and purpose, viewing lighting as an extension of their values and aesthetics. For them, the brand should act as a partner that brings sophistication and uniqueness to every space.

The brand caters to modern individuals, adults aged 30 to 40, with middle to high income, who are purchasing properties, starting businesses, or redecorating spaces. This audience values design, functionality, and pieces that express authenticity and style for their spaces.


More than decorative objects, they seek high-quality, practical, and customizable lighting that integrates seamlessly with the environment and lifestyle of the space. They prioritize comfort, sustainability, and a balance between beauty and purpose, viewing lighting as an extension of their values and aesthetics. For them, the brand should act as a partner that brings sophistication and uniqueness to every space.

The brand caters to modern individuals, adults aged 30 to 40, with middle to high income, who are purchasing properties, starting businesses, or redecorating spaces. This audience values design, functionality, and pieces that express authenticity and style for their spaces.


More than decorative objects, they seek high-quality, practical, and customizable lighting that integrates seamlessly with the environment and lifestyle of the space. They prioritize comfort, sustainability, and a balance between beauty and purpose, viewing lighting as an extension of their values and aesthetics. For them, the brand should act as a partner that brings sophistication and uniqueness to every space.

Naming

Naming

The process of creating the brand name began with market research, analyzing and categorizing 70 lighting brand names, both in Brazil and globally. This step provided insights into market trends and gaps.

Based on this research, the main objectives for the name were defined: it should be easy to remember and pronounce; quickly associated with the lighting sector and/or the brand’s purpose; convey sophistication; and highlight the goal of illuminating spaces with unique style and comfort.

After brainstorming sessions and refinement based on the market analysis, the chosen name was mood up. It perfectly captures the idea of transforming the atmosphere of a space through great lighting. The name is clear, directly related to the industry, and carries a sophisticated analogy. The choice of English not only communicates the concept more precisely than would be possible in Portuguese but also reinforces a sense of exclusivity and sophistication. Lastly, the name is presented in lowercase to simultaneously enhance the subtlety and lightness the brand identity seeks to achieve.
The process of creating the brand name began with market research, analyzing and categorizing 70 lighting brand names, both in Brazil and globally. This step provided insights into market trends and gaps.

Based on this research, the main objectives for the name were defined: it should be easy to remember and pronounce; quickly associated with the lighting sector and/or the brand’s purpose; convey sophistication; and highlight the goal of illuminating spaces with unique style and comfort.

After brainstorming sessions and refinement based on the market analysis, the chosen name was mood up. It perfectly captures the idea of transforming the atmosphere of a space through great lighting. The name is clear, directly related to the industry, and carries a sophisticated analogy. The choice of English not only communicates the concept more precisely than would be possible in Portuguese but also reinforces a sense of exclusivity and sophistication. Lastly, the name is presented in lowercase to simultaneously enhance the subtlety and lightness the brand identity seeks to achieve.

Return to homepage

Return to homepage

All rights reserved | Leonardo Siqueira © 2024

Todos os direitos reservados a Leonardo Siqueira © 2024

Home

Home