Product Designer.
Making scalable and focused design.
Product Designer.
Making scalable and focused design.
About me
About me
Hey! I'm Leonardo Siqueira, a Product Designer. Here are some things about me:
Hey! I'm Leonardo Siqueira, a Product Designer. Here are some things about me:
Located in Brazil, SP
Located in Brazil, SP
Design bachelor at USP (2024-2028)
Design bachelor at USP (2024-2028)
Have already done voluntary and freelancing work in the UX/UI field
Have already done voluntary and freelancing work in the UX/UI field
I’m always taking a course, reading a book, or working on a new project
I’m always taking a course, reading a book, or working on a new project
Always open to new things
Always open to new things
My approach
My approach
My work is guided by clarity, simplicity, and consistency — principles I consider essential for creating emotional connections and meaningful experiences with people.
I constantly seek purpose and usability, iterating and making data-driven decisions.
I value collaboration with clients and colleagues, ensuring a transparent process and results that everyone loves, with no unpleasant surprises.
My work is guided by clarity, simplicity, and consistency — principles I consider essential for creating emotional connections and meaningful experiences with people.
I constantly seek purpose and usability, iterating and making data-driven decisions.
I value collaboration with clients and colleagues, ensuring a transparent process and results that everyone loves, with no unpleasant surprises.
What can I do?
What can I do?
Research
Research
Discover what and how your user is doing
Discover what and how your user is doing
User interviews, surveys, heuristic evaluation, analytics, usability tests, metrics
User interviews, surveys, heuristic evaluation, analytics, usability tests, metrics
Planning
Planning
Lay out the strategy
Lay out the strategy
Data analysis, personas, journey, opportunity identification, user flows, sitemaps
Data analysis, personas, journey, opportunity identification, user flows, sitemaps
Interface
Interface
Make and test the solutions
Make and test the solutions
Usability, wireframes, prototypes, layouts, style guides, handoff
Usability, wireframes, prototypes, layouts, style guides, handoff
Branding
Branding
Start building brand perception
Start building brand perception
Creation of purpose, vision, values, positioning, goals, personality, tone and voice
Creation of purpose, vision, values, positioning, goals, personality, tone and voice
Visual identity
Visual identity
Create a memorable identity
Create a memorable identity
Logo, typography, colors, photography, textures, patterns, guidelines
Logo, typography, colors, photography, textures, patterns, guidelines
I hated it!
This website is so confusing I wasn’t able to find what I wanted! I’m never coming back!
So confusing! I wasn’t even able to find what I wanted! I’m never coming back!
I loved it!
This website was so easy to use! I really liked this brand, so I’ll surely come back!
I loved it!
This website was so easy to use! I really liked this brand, so I’ll surely come back!
I am open for a chat!
I’m always looking for new opportunities to learn and grow as a designer.
Feel free to reach out to me via these below:
I’m always looking for new opportunities to learn and grow as a designer. Feel free to reach out to me via these below:
I’m always looking for new opportunities to learn and grow as a designer. Feel free to reach out to me via these below:
All rights reserved to Leonardo Siqueira © 2024
All rights reserved to Leonardo Siqueira © 2024
All rights reserved to
Leonardo Siqueira © 2024
All rights reserved to Leonardo Siqueira © 2024