Simplifying UX with a brand-focused eye
Simplifying UX with a brand-focused eye
I work for businesses and entrepreneurs looking for a designer who understands the power of both branding and UX/UI.
I work for businesses and entrepreneurs looking for a designer who understands the power of both branding and UX/UI.
Projects
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Projects
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About me
Hey, I’m Leonardo Siqueira.
I've been designing since 2020. I started my journey with branding, but I felt something was missing. Therefore, in 2023, I gravitated towards UX Design.
I was fascinated by the idea of making everyday products intuitive, enjoyable, and – the icing on the cake – how they could connect with strong branding and a powerful purpose.
And here I am.
Hey, I’m Leonardo Siqueira.
I've been designing since 2020. I started my journey with branding, but I felt something was missing. Therefore, in 2023, I gravitated towards UX Design.
I was fascinated by the idea of making everyday products intuitive, enjoyable, and – the icing on the cake – how they could connect with strong branding and a powerful purpose.
And here I am.
Education
I already took and completed Google's UX Design Course.
I already took and completed Google's UX Design Course.
In 2024, I'm starting my bachelor's degree in Design at USP!
In 2024, I'm starting my bachelor's degree in Design at USP!
My approach
My design principles encompass clarity, simplicity and consistency, as I believe they are essential for interacting with people and establishing an emotional connection with them.
As a result, my design process involves a constant search for purpose and usability, through iteration and data-driven decisions.
My design principles encompass clarity, simplicity and consistency, as I believe they are essential for interacting with people and establishing an emotional connection with them.
As a result, my design process involves a constant search for purpose and usability, through iteration and data-driven decisions.
What can I do?
Research
Discover what and how your user is doing
Discover what and how your user is doing
User interviews, surveys, heuristic evaluation, analytics, usability tests, metrics
Planning
Lay out the strategy
Lay out the strategy
Data analysis, personas, journey, opportunity identification, user flows, sitemaps
Interface
Make and test the solutions
Make and test the solutions
Usability, wireframes, prototypes, layouts, style guides, handoff
Branding
Give purpose to your company’s existence
Give purpose to your company’s existence
Creation of purpose, vision, values, positioning, goals, personality, tone and voice
Visual identity
Create a memorable identity
Create a memorable identity
Logo, typography, colors, photography, textures, patterns, guidelines
Why UX + Branding matters
Branding is a promise to your customer, indicating what to expect and how you will look, speak, and act. Interactions with any touchpoint, including digital products, can reinforce or weaken user perceptions. Positive digital experiences are crucial to a brand’s reputation.
For example, a frustrating website suggests a company doesn’t care about the user, harming your perceived value. Conversely, a great website experience fosters a positive association with the brand.
Therefore, the effectiveness of the UX will, more often than not, decide whether they want to keep interacting with you in the future.
Branding is a promise to your customer, indicating what to expect and how you will look, speak, and act. Interactions with any touchpoint, including digital products, can reinforce or weaken user perceptions. Positive digital experiences are crucial to a brand’s reputation.
For example, a frustrating website suggests a company doesn’t care about the user, harming your perceived value. Conversely, a great website experience fosters a positive association with the brand.
Therefore, the effectiveness of the UX will, more often than not, decide whether they want to keep interacting with you in the future.
I hated it!
This website is so confusing I wasn’t even able to find what I wanted! I’m never coming back!
So confusing! I wasn’t even able to find what I wanted! I’m never coming back!
I loved it!
This website was so easy to use! I really liked this brand, so I’ll surely come back!
I loved it!
This website was so easy to use! I really liked this brand, so I’ll surely come back!
I am open for a chat!
I’m always looking for new opportunities to learn and grow as a designer.
Feel free to reach out to me via these below:
I’m always looking for new opportunities to learn and grow as a designer.
Feel free to reach out to me via these below:
I’m always looking for new opportunities to learn and grow as a designer.
Feel free to reach out to me via these below:
All rights reserved to Leonardo Siqueira © 2024
All rights reserved to
Leonardo Siqueira © 2024
All rights reserved to Leonardo Siqueira © 2024
All rights reserved to Leonardo Siqueira © 2024